Video Storytelling
Dive deep into how we transform your ideas into action driving story
Every modern business faces a dilemma
In an age where everyone has a camera,
how do you stand out?
The Power of Storytelling
Why Story?
Story is the most effective means of human communication. There are three main reason to why telling a strong story is the best way to achieve your goal:
Emotion leads behavior - Emotions play a huge role in directing human behavior and story is the strongest way to move our audience.
Cut through the noise - We’re bombarded by nearly 5,000 ads per day telling us what we need, how to feel, and what to do. Story cuts through the noise by inviting viewers on a journey and allowing them to come to their own conclusions.
Story transports us to another world - The scientific term is narrative transportation and it refers to a story’s ability to immerse viewers so that their surroundings disappear. Narrative transportation is highly correlated with the action the viewer takes once they’re done watching.
Our Services
Story Crafting
Designing and building your story by immersing ourselves into your brand.
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Companies ready to stand out with a unique and memorable brand narrative but not ready to dive into video.
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Comprehensive brand analysis and narrative development sessions by diving into the story space interviewing stakeholders, employees, and customers.
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Keyword creation to develop a unified vision for the purpose of the work.
Character Briefs - We’re looking for a single character, what we call the Heart.
Story Structure - delivered as a set of storyboards to take you through the story, from beginning to end.
Brand Narratives
Full scale production bringing your brand's essence to life, driving engagement and fostering trust.
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Companies desiring a strong brand voice that resonates with their audience.
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Full scale production from story crafting to post-production. Allowing us to create action driving films.
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Everything included in the story crafting.
One 3-5 minute edited video.
Full Scale Brand Campaign
Elevate your brand with a campaign designed to inspire and drive action.
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Companies looking to captivate their audience with a unified brand campaign.
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Campaign blueprint mapping out the campaign's journey based off our storyfinding and producing content covered in the deliverables.
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Includes everything from story crafting and brand narratives.
It also includes ten 30 second shorts.
Stories that made an impact!
Peter Mitchell: Capitol Bicycles
I have had the privilege of working with Matthew on two projects. One for my business, Capitol Bicycles, and another for the annual Redbud Ride, an annual cycling event in London KY. The results are exceptional. A true craftsman and gentleman to work with. Extraordinary attention to detail and the finished products equal to any of the best out there.
Prince of Peace
Our collaboration with Prince of Peace was a transformative journey. We were privileged to meet and capture an amazing story of how Prince of Peace is transforming girls live in Guatemala.
FAQs
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The timeline for each project varies based on its scope and complexity. Typically, a project goes through 7 phases, from the discovery call, to post-production. On average, a project can take anywhere from a 2 weeks to several months. We always provide a detailed timeline in our creative brief to set clear expectations.
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Client involvement is crucial to the Storyfinding process. While our team brings expertise in narrative development, it's your insights and understanding of your brand that make the story authentic. We encourage active participation in Storyfinding sessions to ensure the final narrative is a true reflection of your brand's essence.
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Ensuring alignment with your company values and vision is paramount to us. That is why before we begin with production we have you sign off on 3 milestones keeping open communication, seeking feedback and validation to ensure the narrative resonates with your brand's core values.
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Our standard agreement includes a set number of revision rounds (typically 2-3) to refine the work based on your feedback. However, we're flexible and can accommodate additional revisions if necessary.
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At 42 Lines Creative, our expertise extends beyond just storytelling and brand campaigns. We are equipped to handle a diverse range of video projects. This includes training videos, high-end real estate showcases, video sales letters, and even simple yet engaging social media content. Our team is versatile and skilled in adapting to various content needs, ensuring top-notch quality across all formats and platforms.
